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Y. Anjel Raj
Anjel Raj Y
is an Assistant Professor at GNA Business School, GNA University. She holds a Ph.D. in Social Media Marketing, reflecting her expertise in the evolving intersection of digital platforms and consumer behaviour. With over one year and six months of industry experience and one year and five months in academia, Dr. Anjel brings a balanced perspective that bridges practical insights with academic rigour. Her academic contributions are noteworthy. She has published over three research papers indexed in Scopus, showcasing her active engagement in scholarly research. In addition, she has authored two book chapters and served as the editor of one academic book, further demonstrating her commitment to knowledge creation and dissemination in the field of marketing and digital communication. Dr. Anjel has also got best paper award from Vels Institute of Science and Technology. Dr. Anjel’s work reflects a strong foundation in digital marketing trends, consumer engagement, and the strategic use of social media platforms, making her a valuable contributor to both academic and industry discussions on modern marketing practices.
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