Viorel Mihăilă is a Lecturer within the Faculty of Business and Administration at the University of Bucharest. He has graduated in Psychology at the University of Bucharest. He received his first PhD at the National Defense University/Bucharest with a paper on the symbolic realm of national security, and a second PhD on economics at the Romanian Academy. His research interests are strategic communication, social cognition, crisis management, migration and development, community development and social innovation, behavioural economics and marketing. He is the Director of the Centre for Applied Behavioral Economics/Faculty of Business and Administration of the University of Bucharest.