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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Veronika Keller

Veronika Keller received her PhD in 2010 from the Doctoral School of Regional and Economic Sciences at Széchenyi István University. Since 2006 she has been teaching marketing communication, international marketing and marketing research at the University of Győr, currently as an associate professor at the Department of Corporate Leadership and Marketing. She is a member of the Board of the Association for Marketing Education and Research. She has published more than 120 papers, 36 of which are in English as book chapters, articles and conference papers. Her research interests include health marketing and the challenges of digital marketing.
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