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Vedha Balaji
Dr.
Vedha Balaji
is a Professor of Marketing at the School of Business and Management, Christ University, Bangalore. With extensive academic and research experience, she specializes in the areas of marketing strategy, consumer behavior, service marketing, and brand management. Her work bridges theoretical rigor with practical application, enabling students and scholars to gain a comprehensive understanding of contemporary marketing practices. As a dedicated academic mentor, Dr. Vedha Balaji has guided research scholars and postgraduate students, fostering critical inquiry and innovation in the field of management studies. Her commitment to excellence in teaching and research reflects her passion for advancing knowledge and shaping future leaders in business and academia.
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