Víctor Hernández-Santaolalla holds a PhD (obtaining the Outstanding Doctorate Award) in Communication Studies. He is currently Lecturer of the Audiovisual Communication and Advertising Department of the Universidad de Sevilla (Spain). His research interests focus on the effects of mass communication, ideology and popular culture, political communication, propaganda, surveillance and social media, and the analysis of advertising discourse. He has published papers in collective books and international journals like “Information, Communication and Society,” “Journal of Popular Culture, Communication Studies,” “Academic Quarter,” or “European Journal of Communication,” among others. Recently, he has published a book about mass media effects (2018). He has also edited two books about tv series Breaking Bad (2013) and Sons of Anarchy (2017), and another about the representation of serial killer in contemporary television fiction (2015).