The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Vaishali Sethi
Dr.
Vaishali Sethi
is an Associate Professor at University Canada West, with over 16 years of teaching and industry experience. She has taught various subjects like Marketing Management, Marketing Research, Marketing promotions, Consumer Behaviour, Sustainable marketing, and Digital Marketing to graduate and postgraduate students in British Columbia, Canada. Holding a Doctorate in consumer behaviour of Green Products, she has gained a deep understanding of sustainable marketing practices and contributed significant recommendations to mitigate harmful marketing strategies. Her corporate experience has honed her decision-making, process improvement, and problem-solving skills. She is proficient in social media marketing tools and specialized software like Qualtrics, SPSS, AMOS, and SmartPLS for research. Dr. Sethi is also a researcher have published several research papers in reputed international journals, having presented her work at various national and international conferences in Asia, North America and Europe, earning Best Paper Awards and delivering guest lectures. In her free time, she enjoys traveling, reading motivational and spiritual books, and practicing meditation.
|
|