Tuğba Demir, was born in 1984. She graduated from Kocaeli University at Communication Faculty, Department of Public Relations and Publicity in 2005. She finished her Master’s Degree in International Management Business at İstanbul Commerce University Graduate School of Social Sciences in 2009. She is currently continuing her Ph.D studies Public Relations and Advertising at Istanbul Commerge University. Ms. Demir is currently working at İzmir Kavram Vocational School in Marketing and Advertising Department in Public Relations and Publicity Program as a lecturer. She gives various lectures on Communication, Management, Marketing, Consumer Behavior, Public Relations, Customer Relationship. Also, deals with visual communication and visual culture.