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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Tinashe Musasa

Tinashe Musasa is a lecturer in marketing and international business at the University of Botswana. He has previously lectured at the Durban University of Technology. He is a Master’s programme coordinator for the Faculty of Business, University of Botswana. His research interests are in disruptive and emerging marketing technologies, marketing sustainability, retail service quality, consumer behaviour, influencer marketing and supply chain resilience. He holds a D-Phil in Marketing, Master's in Marketing, and B-Tech in Retail Business Management from the Durban University of Technology.
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