Thamaraiselvan Natarajan

Dr. Thamaraiselvan Natarajan has a core research base on marketing. His research interest has led him to focus more onto the digital marketing and analytics sector as it is plays a pivotal role for the nation’s growth. His expertise has expanded the knowledge of digital marketing through social and online media, advanced web metrics, marketing metrics and marketing analytics. He has taken a step forward to implement web based marketing as more companies have started using internet for its sales and customer acquisitions.

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