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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Tereza Semerádová

Tereza Semerádová works as a research assistant at the department of informatics at the Technical University of Liberec. Her primary research areas include online marketing strategies, user experience design and advertising efficiency. Along with her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google Adwords and website analytics. Tereza is a specialist at dynamic ads and remarketing.

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