Tamour Raza

Tamour Raza studies Artificial Intelligence and Robotics at university and focuses on the ways emerging technologies find practical uses in different industries. His research demonstrates how AI systems initially designed for robotics and automation now serve to revolutionize marketing by providing better consumer insights and facilitating hyper-personalisation of services along with data-driven decision-making. Tamour demonstrates his passion for connecting technical advances with business results through his work in this book chapter. He compares intelligent robotics with AI marketing to demonstrate how adaptive learning and predictive modelling alongside real-time responsiveness are foundational components transforming both domains. His objective is to generate new insights about how to apply AI technologies beyond their primary applications to create value for digital marketing and brand engagement while enhancing customer experience.

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