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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Swati Gupta

Swati Gupta specializes in teaching subjects such as Consumer Behavior, Market Research, Marketing Management, Organizational Behavior, Sales and Distribution Management, Services Marketing and Retail Management. Known for her energy and dedication, she possesses excellent analytical, problem-solving and decision-making skills. Currently, she is working as an Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. Having served as the editor for various books under renowned publishing houses including NOVA, Emerald, IGI Global and AAP, she has contributed significantly to the academic field. Additionally, she has undertaken the role of a reviewer for IGI Global and has chapters indexed in Scopus covering topics in marketing, Digital Marketing, Green Business Management, Consumer Behavior among others. Furthermore, she holds patent and copyrights in her name.
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