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Swati Bhatnagar
Swati Bhatnagar
is an Asst. Professor in the Marketing Department at New Delhi Institute of Management. She has graduated from Hindu College, Delhi University and did MBA from ICFAI Business School, Gurgaon. She did her Ph. D from Delhi Technological University .She is also UGC NET qualified.She has a cumulative experience of more than 21 years. She has a corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd. And academic experience with Amity Business School and New Delhi Institute of Management for over 15 years. Her area of expertise is sales, behavioral and structural dimensions of Distribution Channel Management and emerging area of Marketing Analytics. She has presented papers in various national and international conferences and has authored many research papers and chapters in Scopus indexed journals.
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