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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Soumya Sarkar

Soumya Sarkar is an Associate Professor with the Indian Institute of Management Ranchi. He has twenty-five publications in refereed Journals and conference proceedings. He has also published several case studies with reputed case repositories. He is also the author/editor of two prominent books. His research interests include Pop Culture, Strategic Marketing, B2B Marketing and Branding.
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