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Sook Fern Yeo
Sook Fern Yeo
is an Assistant Professor at the Faculty of Business, Multimedia University, Melaka. She currently serves as the Director of the Centre of Excellence for Business Innovation and Communication. Since January 2022, she has been appointed as a Visiting Professor in the Department of Business Administration at Daffodil International University, a position she will hold until December 2024. Yeo has an extensive publication record, including internationally refereed conference papers, journal articles, and book chapters.
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