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Shuyi Feng
Shuyi Feng
is an accounting student at Beijing Normal University-Hong Kong Baptist University United International College. She is passionate about applying her knowledge to practice, particularly in the areas of data analysis, financial statement production, and financial management. Her main research areas are the application of accounting to the ESG field, cost and management accounting, environmental accounting and sustainability and other hot topics. Her purpose in writing this chapter is to give academics access to more comprehensive academic resources through investigating unicorn companies' development processes and marketing strategies. And to provide successful experience and resources for corporates with development potential.
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