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Shikha Gupta
Shikha Gupta
is a dedicated researcher pursuing her Ph.D. in Digital Transformation and Business Intelligence at IIT Jodhpur. She is deeply immersed in one of the most rapidly evolving areas of interest among today's youth: social media influencers. Her one-year stint in the industry provided invaluable insights into digital marketing, social media management, brand marketing, and sales, laying the groundwork for her academic endeavors. Holding a Master's degree (MBA) with a specialization in Marketing from Aligarh Muslim University and a Bachelor's degree (BBA) from BIT Meerut, Shikha's journey has been rooted in management from the outset. Her work promises to uncover insights into how influencers are reshaping consumer behavior and business strategies, underscoring her unwavering dedication to advancing knowledge and fostering innovation in the dynamic landscape of digital business.
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