The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Sepideh Samadi
Sepideh Samadi
is the Director of the MA Marketing (Hons) Program and a course leader, teaching undergraduate and postgraduate courses at Edinburg Business School, Heriot-Watt University. As a marketing professor, she focuses on enhancing pedagogical practices, managing courses, and fostering student engagement. Dr. Sepideh also supervises undergraduate and postgraduate students in their research dissertations. Her area of specialization is in Marketing Psychology, Digital Marketing, and Consumer Behavior on Digital Platforms. She has published research papers in these areas, contributing to well-known local and international conferences and journals.
|
|