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Senthilmurugan Paramasivam
Dr.
Senthilmurugan Paramasivan
is a passionate member of the team which is working towards producing effective management professionals. Adroit in marketing with 23 years of aggregate experiences in industry and academia, he holds MBA specialized in marketing, qualified in UGC-NET & SET and Doctoral degree in the field of Consumer Behavior. He is currently serving as an Associate Professor in School of Business and Management at Christ (Deemed to be) University, Bangalore. He is also Academic Coordinator for BBA Finance and International Program. Dr. Senthilmurugan Paramasivan associated with industries for 9 years and worked in branding, advertising, media, space marketing and corporate sales. He has been in academia & research for last 14 years and transferring knowledges to pupil in consumer behavior & Neuromarketing, marketing communications, digital marketing and strategic management spheres. Dr. Senthilmurugan Paramasivan has published research articles and book chapters in Scopus, Web of Science, and UGC-indexed journals and books. He has co-authored one book on “Consumer Behavior and Neuromarketing in Digital Age” and has presented several papers at national and international conferences. His broad area of research interest is in Consumer behavior, New media marketing and Data driven marketing.
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