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Salvador del Barrio-García
Salvador Del Barrio-García is Associate Professor of Marketing at University of Granada (Spain). His areas of specialization are the Integrated Marketing Communication (IMC), Marketing Online, Cross-Cultural Marketing, Marketing for Higher Education, and Digital Humanities. He has published several books as author and co-author on these matters. He has also published various peer-reviewed papers in prestigious journals such asInternational Journal of Advertising, Journal of Advertising Research, Cross Cultural Management: An International Journal, Computers in Human Behaviour, Business Services, Cornell Hospitality Quarterly, European Journal of Marketing, Cities, Public Relations Revieww, among others.
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