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Sahil Kohli
Sahil Kohli
is an Assistant Professor at Chandigarh University and the visionary Program Lead for the MBA - Data Science & AI, in collaboration with SAS. With over 15 years of robust experience in Digital Marketing and Project Management across Web and Mobile Applications, Sahil brings a wealth of industry knowledge to his academic role. He is currently completing his PhD in Business Management, with research focused on Webrooming Behaviours affecting Consumer Purchase Intentions for EV Cars, integrating Consumer Behaviour with Digital Marketing Strategies. An authoritative voice in Digital Marketing and Data Science, Sahil has authored Five Specialized Books that serve as significant academic resources in these fields. These publications, along with his Seven Scopus-Indexed Articles that span Journal Papers, Book Chapters, and Conference Papers, underscore his prolific contribution to scholarly literature and his commitment to bridging theoretical knowledge with practical applications. Sahil's notable academic achievements include the development and leadership of several pioneering programs at Chandigarh University. He was instrumental in establishing the BBA in Digital Marketing, MBA in Digital Marketing, and the recent BBA in Strategic HR, alongside the MBA in Data Science & AI. These programs reflect his forward-thinking approach and his dedication to enriching the academic landscape with an industry-relevant curriculum. Before transitioning to academia, Sahil’s extensive industry tenure involved leading numerous high-stake projects, which not only honed his expertise in strategic and operational aspects of business but also enriched his teaching, making him a pivotal figure in educational advancement and student success.
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