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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Rizwan Shabbir

Rizwan Shabbir is Assistant Professor in the Lyallpur Business School, Government College University, Faisalabad. He got his PhD of Marketing Management from Huazhong University of Science and Technology, China. He has earned his MS from Lund University, Sweden. His research interests include value-creation, industrial marketing, branding and cross-cultural difference in decision making
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