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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Ricardo Gouveia Rodrigues

Ricardo Gouveia Rodrigues is Professor at Universidade da Beira Interior since 2005. His research interests include studies of promotion; Regulation; social marketing; performance; consumer behavior; entrepreneurial orientation; SMEs; start-ups; entrepreneurship; SEM, market orientation; city marketing; public health.
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