IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Raechel Johns

Raechel Johns is an Associate Professor in Marketing and the Head of the School of Management. Her research interests relate to services marketing, including co-creation of value, transformative service and the way technology can be utilised to facilitate and sometimes negatively impact on relationships and customer value.
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