R. Sivakumar

R. Sivakumar is an Assistant Professor in the Department of Management Studies at Sri Manakula Vinayagar Engineering College (SMVEC), Puducherry, an autonomous institution. He received his Ph.D. from Anna University and his MBA from SMVEC Affiliated to Pondicherry Central University. Previously, he served as an Assistant Professor at Surya Group of Institutions in Villupuram. He has published Seven articles in Scopus and other indexed journals and has presented more than twenty research papers at various conferences. His research interests include Customer Experience Management and Digital Marketing.

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