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R. Amudha
Amudha R
is an Associate Professor in School of Management, SASTRA Deemed To Be University, Thanjavur, Tamilnadu, India. She is a fellow member in Institute of Cost Accountants of India, Kolkata, India and a doctorate in the area of marketing from SASTRA Deemed To Be University. She has 34 years of academic experience and 20 years of research experience. She has published 85 research papers in Scopus indexed journals and more than 30 papers in national and international indexed peer referred journals. She has also published case studies in case centre organisation, UK and reputed journals. Her area of specialization is marketing, accounting and finance.
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