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Priya Grover
Priya Grover
is an Associate Professor at Symbiosis Centre for Management Studies (SCMS),Noida,Symbiosis International (Deemed University), Pune,India. She is Area Chair Marketing and Faculty-in-charge-International cell at SCMS Noida. She has 20 years of teaching and research experience. She is also a member of the Internal Research Committee at the institute. She specializes in consumer behavior, branding, advertising, and gender studies. Dr. Grover has many paper publications, two books, and one article in her name. She has a keen interest in writing cases and research papers on consumer behavior, branding, and digital marketing. She has co-edited two books. One book is on “Optimizing Millennial Consumer Engagement with Mood Analysis” published by IGI Global. The other book is on “Start-Up marketing strategies in India,” published by Emerald, consisting of cases written on issues faced by start-ups in India.
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