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Pooja Khanna
Pooja Khanna
is a researcher and associate professor specializing in marketing, with a strong focus on consumer behavior and sustainability. Her research investigates how marketing strategies can effectively promote sustainable practices and influence consumer decision-making. She possesses extensive knowledge of marketing principles, particularly in the realm of sustainable and green marketing, and is skilled in analyzing consumer preferences and behaviors towards sustainable products. Dr. Khanna is dedicated to exploring how businesses can align their marketing strategies with environmental goals while promoting sustainable practices. She is proficient in various research methodologies, utilizing both quantitative and qualitative approaches to gather and analyze data effectively. Dr. Khanna has authored multiple publications in reputable journals, contributing valuable insights into green marketing, consumer attitudes towards sustainable products, and the effectiveness of marketing strategies in fostering environmentally friendly behaviors. Her notable contributions include investigating the effects of green marketing claims on brand image and consumer purchase decisions, analyzing key factors that influence consumer attitudes towards green products, and exploring the role of environmental concerns in shaping consumer behavior. Through her research, Dr. Pooja Khanna aims to provide actionable insights that assist businesses in developing effective marketing strategies that not only drive sales but also contribute to a more sustainable future.
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