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Pietro Paolo Frigenti
Pietro Paolo Frigenti
received his Ph.D. in Business and Management Studies – Specialisation in Branding. He is an Assistant Professor at Alliance Manchester Business School, The University of Manchester, and his research interests lie primarily in the areas of digital marketing, marketing and branding, and education. Pietro is a Senior Fellow of Higher Education Academy (SFHEA), a Certified Management & Business Educator (CMBE), and a Chartered Marketer (CMktr) recognised by the Chartered Institute of Marketing (CIM).
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