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Piali Haldar
Piali Haldar
earned her MBA from the Institute of Rural Management Anand and completed her PhD at Birla Institute of Technology, Mesra. Her core areas of specialization include rural marketing, rural development, branding strategy, and consumer behaviour. With over 20 years of experience in academia and research, she has published extensively in renowned journals listed in ABDC and Scopus. She has authored one textbook on Marketing and edited three academic books. Dr. Haldar has presented her research at numerous national and international conferences and has contributed more than 50 papers to reputed journals, edited volumes, and conference proceedings.
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