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Paulo Botelho Pires
Paulo Botelho Pires holds a Ph.D. in Management, a Master's degree in Marketing, and a degree in Systems Engineering and Computer Science. He has edited several books and academic journals and published several papers, chapters and books. He has taught marketing at the university level, with interests in e-commerce, digital strategy, customer experience, and artificial neural networks applied to marketing. Currently, he is a professor of marketing at Porto Accounting and Business School (ISCAP/IPP) and a senior researcher at CEOP.PP (The Center for Organizational and Social Studies).
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