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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Parag Shukla

Parag Shukla , Assistant Professor in Commerce at Maharaja Sayajirao University, specializes in Marketing Management, focusing on Retailing. His research includes content analysis in media and an empirical study on mobile shoppers in Gujarat. Awarded the Silver Medal at the 68th International All India Commerce Conference, he is recognized for his contributions to Indian Education and Retail Industry.
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