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Noraihan Mohamad
Noraihan Mohamad
is a Senior Lecturer at the School of Hospitality and Creative Arts, Management and Science University (MSU). She received her Master of Science and PhD degrees in Media Management from Universiti Utara Malaysia (UUM). Her expertise encompasses Malaysian mass media and new media, media and technology (including social networking), as well as consumer behavior and tourism marketing. In addition to presenting numerous papers at national and international conferences, she has also contributed articles to high-impact journals and chapters in books on media and tourism. Her current contributions to Malaysia’s Government include developing the Malaysian National Unity Index 2.0 Study, the Malaysian Family Well-Being Index 2022 Study, as well as the Societal Stress Index Study.
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