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Mustafa Atahan Yılmaz
Mustafa Atahan Yılmaz
is an academic researcher in the Faculty of Economics and Administrative Sciences at Pamukkale University. Yılmaz completed his MSc. in Marketing at Gazi University and PhD. in Business Administration at Pamukkale University. His research aims at understanding consumer behaviors and he is interested in digital marketing, video games, and virtual environment studies.
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