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Moez Ltifi
Moez Ltifi
holds a doctorate in business administration, a research master's degree in marketing, a professional master's degree in negotiation and sales, a master's degree in marketing, and a bachelor's degree in marketing. He is currently associate professor (HDR) in marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of marketing and especially digital marketing. His research interests include consumer behavior, online shopping, attitude, (e-) satisfaction, (e-) trust, (e-) loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbots, blockchain technology, and artificial intelligence... Dr. LTIFI is the author and co-author of several indexed, classified, and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals. His most recent articles have been published in international peer-reviewed journals such as the International Journal of Bank Marketing, Management Decision, Management & Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management, Future Business Journal...
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