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Mónica Gómez-Suárez
Mónica Gómez Suárez is Associate Professor of Marketing, College of Business Administration at Universidad Autónoma de Madrid (UAM) Spain. Her research interests are in consumer behaviour, branding and retailing. She has published more than 40 articles relating to these areas. 23 of them are related to private label or generic brands that have appeared in such journals as the European Journal of Marketing, International Journal of Market Research, Journal of Retailing and Consumer Services, International Journal of Retailing and Distribution Management, among others. In addition, she has published in numerous prestigious conference proceedings including EMAC, EIRASS, EARC, etc. She coordinates the research group “Consumer behaviour research through new technologies” in UAM.
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