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Minna-Maarit Jaskari
Minna-Maarit Jaskari
(PhD) is a Program Manager and University Lecturer at the Department of Marketing, University of Vaasa, Finland. Her current research interests include sounds in branding, consumer experiences in tourism, virtual brand communities, temporality and spatiality of market spaces, consumer understanding in innovation, and experiential pedagogies in higher marketing education. She has published in academic journals such as Qualitative Market Research, Journal of Marketing Education, and Nordic Journal of Business. She is an editorial board member for the Journal of Marketing Education.
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