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Mariola Palazón
Mariola Palazón
is an Associate Professor of Marketing at the University of Murcia (Spain) since 2019. She holds a PhD in Marketing (University of Murcia, 2005). Her research interests are focused on online consumer behavior, digital marketing, social media, influencer marketing, brand management, corporate social responsibility and food consumption. She has published several papers related to eWOM and consumers’ communication through social networking sites in internationally prestigious journals such as Electronic Commerce Research and Applications, Journal of Research in Interactive Marketing, Online Information Review, Journal of Consumer Behavior, Journal of Product and Brand Management, European Journal of Marketing, and Psychology and Marketing. She has also recently published a book titled “Marketing en redes Sociales” (ESIC, 2021) and presented works related to the impact of eWOM on consumers in top conferences such as ACR, EMAC, AMA or AEMARK. She has three recognized research periods (2005-2009, 2011-2016, 2017-2022). Currently she has 26 scientific papers published, 21 of them indexed in JCR and SJR (8 JCR: 3 Q1, 5 Q2, 3 Q3, 1 Q4, and 9 SJR the publication year). She has participated in 6 projects obtained in competitive research calls, all of them associated to online consumer behavior and digitalitation. She has served on various scientific committees at national and international conferences and served as a reviewer of various top journals (such as Journal of Research in Interactive Marketing, Journal of Promotion Magagement, Journal of Marketing Communication, Journal of Consumer Behavior, and Journal of Product and Brand Management). Nowadays, she is associated editor of the Spanish Journal of Marketing-ESIC. She has obtained 3 research awards. “Best in Session Award” in the Winter Global Conference on Business and Finance 2011 (Las Vegas, USA), best working paper in Aemark 2015, and best paper award in Aemark 2018. She has been director of the Degree in Marketing of the Faculty of Economics and Business of the University of Murcia (2017-2022). Furthermore, since 2018 to 2022 she was member of the Managing Board of the Spanish Association of Academic and Professional Marketing (AEMARK) developing the communication functions. Actually, she is the director of the Master in Digital Marketing and Analytics in the same Faculty (since 2019). In addition, she is the coordinator of the chairs network in the Vice-Rector for Scientific Transfer, Communication and Science Dissemination.
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