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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

María Elena Rodríguez Benito

María Elena Rodríguez Benito is a lecturer and researcher in Marketing & Communication at Universidad Pontificia de Salamanca. Her research focuses on sustainable marketing, prosocial branding, and communication strategies in ethical business contexts.She holds a PhD in Social and Human Sciences and has authored several publications on marketing and the common good.
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