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Madara Balawardhana
Madara Balawardhana
serves as a lecturer in Business Management and ICT at Ruskin College, Oxford while teaching part-time at both the University of Bedfordshire and the London School of Commerce and ICT. Her current PhD research explores the use of artificial intelligence within marketing practices alongside the resulting changes in business strategy development. Madara possesses both a Bachelor of Science (Honours) degree and a Master's degree in Management Information Systems. Her research explores the influence of AI integration in marketing through customer engagement enhancement, personalised advertising optimisation and streamlined marketing decision-making processes. Using her interdisciplinary expertise Madara investigates how AI technologies transform digital marketing through improved segmentation, targeting capabilities and real-time personalisation features. Her professional contributions help drive AI adoption in marketing while specifically focusing on how it affects the service and hospitality industries. Her dedication lies in using advanced AI applications in business education which allows her to transform marketing education through innovative research-based methods.
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