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M. Sivakoti Reddy
M. Sivakoti Reddy
is an associate Professor in School of Management Studies at Vignan’s University, Guntur, A.P, India. He has more than 12 years of experience in teaching and research in the area of Management. Dr. M.Sivakoti Reddy has been in teaching, research and academic administrator for the past 12 years. His teaching interests include Marketing Management; Consumer Behaviour; Advertising & Sales Promotion; Consumer Emotional Intelligence; Supply Chain Management in Food & Grocery Retailing; Marketing Research; Statistical Package for Social Sciences (SPSS). Dr. M.Sivakoti Reddy has written articles in reputed journals and guided more than 150 academic theses and projects. He has participated and presented various papers in national, international seminars and conferences. He has been associated with various professional associations and life member of these associations.
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