M. Rupesh Kumar

Rupesh Kumar M I specialize in marketing with 21 years of combined expertise in academic and industry roles. My doctoral research is focused on the retail sector. I've contributed 21 articles to national and international referred journals. Over the past decade, I have dedicated my research efforts to multi-brand outlets, publishing 12 articles in this domain. My primary research interests revolve around retail marketing, consumer behaviour, and advertising.

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