The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
M. Dolores Méndez-Aparicio
M Dolores Méndez-Aparicio
Doctor in Economics and Graduate in Computer Science and Advertising and Public Relations. As head of Applications at Mutua Madrileña (Spain), a leading company in its sector, research into empathy and digital flow experience in virtual relationships has always been a constant. Researching about it has become a vocation and disseminating it has become a commitment. On the threshold of the massive emergence of Artificial Intelligence, it is more necessary than ever to investigate a common place in virtual relationships and find role models that make customer behavior predictable and generate valid patterns, the basis of Behavioral Economics. Regarding this behavioral economy, he currently participates in several projects on the Circular Economy; the client and company relationship in social networks; BECO standards and foundations, etc. And there is no customer experience without employee experience. Therefore, more than ever, augmented employees are needed - those who understand and appreciate the emergence of artificial intelligence in their work. For this reason, we have started a new line of research to discover the keys to the adoption of Artificial Intelligence in companies. This includes helping to overcome the barriers from new organizational structures, the need for reskilling and upskilling of workers and collaborators, and the creation of new job profiles. As a regular collaborator of the Association for the Development of Customer Experience (DEC), she has participated in the definition of the Employee Wave and Customer Wave methodologies and in various annual reports presented at the DEC Association since 2019. Regular reviewer of publications in ACEDE, AEMARK, FRONTIERS, IGI-GLOBAL and others. She has recently published in FRONTIERS IN PSYCHOLOGY, IGI GLOBAL, NOVA SCIENCE PUBLISHER, SPRINGER, OIKONOMICS, EMPRESA y HUMANISMO and JOURNAL OF HISTORICAL RESEARCH IN MARKETING.
|
|