The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Lokesh Jasrai
Lokesh Jasrai
has a Ph.D. and is currently a professor in the Marketing Department at Lovely Professional University in Jalandhar, Punjab. His research mainly focuses on consumer behavior and marketing strategies. Dr. Jasrai studies various topics, such as predicting opinion leadership in the mobile telecom services sector based on demographics, analyzing e-loyalty among female apparel shoppers in India, creating customer segments for telecom services using the Motivated Consumer Innovativeness (MCI) Scale, and exploring consumer innovativeness for environmentally friendly durable goods through factorial designs. With his expertise in these areas, Dr. Jasrai provides important insights to both academia and industry.
|
|