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Lim Chai Lee
Lim Chai Lee
holds a Bachelor of Communication (Hons) with First Class Honours and Ph.D. in Communication from Malaysia. She is currently an associate professor at BNU-HKBU United International College (UIC) in China. In 2020, she received the UIC President's Award for Teaching, and her online writing course was awarded Second Prize from the Online Open Course Steering Committee of Guangdong Higher Institutions. In 2022, her Fundamentals of Communication course was recognized as a provincial first-class curriculum. Before joining UIC, Dr. Lim served as Head of the Department of Mass Communication at a private university in Malaysia, where she taught various Communication and Corporate Communication courses. Earlier in her career, she worked as a media planner at Mindshare, one of the largest media agencies. Her research interests include ethnography, communication, the production of space, and non-Western perspectives.
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