Lara Gonçalves Santos

Lara Marisa Santos holds a Ph.D. in Marketing and Strategy in 2019 from the University of Aveiro, the University of Beira Interior, and the University of Minho. She had several management positions in public and non-profit organizations. She is an Invited Assistant Professor at Polytechnic University of Cávado and Ave (IPCA) and Instituto Politécnico de Bragança (IPB). She has published several articles in specialized journals and contributed to 15 book chapters. Her research focuses on the Social Sciences, with an emphasis on Marketing.

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