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Lara Bacalhau
Lara Mendes Bacalhau
holds a PhD in Management with specialization in Marketing and Strategy, and Master's degree in Data Analysis and Decision Support Systems on University of Porto. Her academic journey includes also two Bachelor’s degrees: Mathematics from the University of Coimbra and another in Business Management from the Coimbra Business School (CBS|ISCAC)of the Politechnic University of Coimbra. Since 2003, she has been a lecturer at CBS|ISCAC, teaching courses in Marketing, Business Management, Accounting, and Taxation. Currently, she coordinates the Bachelor’s program in Marketing and International Business and belong of the Master’s direction. She actively contributes to Marketing and Business Management research. She is full researcher in CEOS.PP, a peer reviewer, and co-authors scientific publications, and participates, also, in national and international research projects.
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