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Lara Bacalhau
Lara Sofia Mendes Bacalhau
holds a PhD in Business Sciences with a Specialization in Marketing, a Master degree in Data Analysis and Decision Support Systems, a Postgraduation diploma in Communication and Multimedia and is currently attending an MBA in Digital Marketing. Since 2003, she has been a professor at the Higher Institute of Accounting and Administration of Coimbra (ISCAC) - Coimbra Business School, which is part of the Polytechnic University of Coimbra. She teaches courses in the areas of marketing, business management, accounting and taxation, having already supervised/co-supervised numerous Bachelor's Training Placements and Master's Dissertations in those areas. At ISCAC, she is a member of the direction of the Bachelor's and Master's courses in Marketing and International Business and was member of the public relations and marketing office as well as coordinator of the ISCAC events office. Marketing is her main area of research interest, particularly brand management
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