IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

K. S. Girisaran

Girisaran K S , Marketing Research Scholar specializing in consumer behavior analysis and data-driven marketing strategies. Doctoral candidate with expertise in advanced research methodologies, quantitative/qualitative analysis, and translating insights into actionable business recommendations. Focused on Consumer research and Sustainability.
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