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K. Dhanalakshmi
Dhanalakshmi K
(Beulah, pen name), Assistant Professor, School of Business and Management, Christ University, specialized in Marketing, Human Resources, and Entrepreneurship. She has completed her Ph.D. at Bharathiar University. Her research interests are in customer relationship management, consumer behavior, entrepreneurship, education management, and SDG as well as on education management. She has authored more than six books. She is the recipient of the Global Jury Award 2021 by the Wadhwani Foundation, National Entrepreneurship Network; and two Best Paper awards in an International Conference organized in Bangalore in 2014 and 2016, respectively. She has published more than twenty papers publications and seven patent publications. She is a Fellow Member of Eduoxia Research Center, a Fellow Member of Eduoxia Research University, She is a lifetime member of the Teaching and Education Research Association (TERA); Member of International Association of Academic Plus Corporate Society (IAAC); Member of EAE Research Centre, a part of Global Research Network. She has served as an Editor / Editorial Board Member for Journals, at Bangalore University affiliated colleges. She has also served as an External Examiner / Panel Member / Moderator / Question Paper Setter for the colleges in Bangalore. She has also served as Chairperson and Resource Person in various National and International Conferences organized in India.
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